This article originally appeared in the November/December, 2017 issue of
Mailing Systems Technology.
It’s always interesting to see the results from our annual surveys and how they change from year to year. This year’s results were fairly encouraging; for the most part, people are satisfied with the USPS performance, they believe that their mailed communications have a positive effect on their customer relationships, and they welcome new USPS programs like Informed Visibility and Informed Delivery. If this optimism holds, it seems as if 2018 is going to be off to a great start!
Of course, that’s not to say there aren’t issues. We still do not have a confirmed Board of Governors, which means that there will be no promotions in 2018 unless that gets resolved. This could be one of the biggest issues facing mailers, since while only 40% of our respondents took part in the promotions this year, it’s a known fact that these promotions can save up to two percent in postage costs — which is not a small number when you consider the volume mailed every day! Hopefully new governors are appointed soon and by the time you read this, it will all be a moot point.
Regardless, please enjoy this year’s survey results, and as always, feel free to drop me a line at email@example.com to let me know what you think.
Download the PDF to see the full results!