What a year 2016 was for the mail industry! The ever-growing increase of digital communications (and its impact on physical mail), the adoption of more and more shipping duties among mailers, compliance... View More
The time is now for mail tracking and reporting. The USPS wants to shake its long-standing image as a “black hole” where mail gets lost and cannot be seen until it shows up in the delivery... View More
Postal rates are supposed to be tied to the Consumer Price Index (CPI), which today is running at one to two percent. Although the overall increase may be in this range, we found that certain ra... View More
Nearly all organizations create informational content. Content marketing experts define informational content as material that has value on its own. No one has to buy a product or sign up for an... View More
PC Postage is one of the fastest growth segments in the mailing industry and is something every type of organization may want to consider to handle at least some or all of their volumes. With ad... View More
Do you want both you and your team to rise to new levels of achievement and success? Embracing goal setting may be the tool you need. Goal setting is the process of developing outcomes (goals) t... View More
In a previous article, we discussed the importance of building a business case to get approval from senior management for a major expense or transformation. In many situations, managers may be a... View More
A few weeks back, I was signing a couple of hundred letters to Congress urging members to review and enact legislation that would allow the United States Postal Service to improve efficiency, ma... View More
If I had a dime for every small business owner I’ve seen try direct mail, only to quickly throw up their hands and declare that it didn’t work, I’d have a mountain of dimes. I’m... View More
In October, USPS released the price and structure changes for both market dominant and competitive products. If approved by the Postal Regulatory Commission (PRC), the changes will go into effec... View More
At the 2016 National Postal Forum, Harris Diamond, the Chairman and CEO of McCann Worldgroup, shared that Americans spend an average of 25 minutes a day with mail. This “mail moment” is an... View More
In every business, customer communications are key to success. Getting it right drives the revenue stream and increases customer engagement. Customer communications are also an important way org... View More
During the holidays, shipping volumes increase for everyone — not just high-volume e-commerce shippers fulfilling an avalanche of gift orders. Office shippers also see volume increases due to business... View More
A change included in the next year’s US Postal Service rates extends the “2nd Ounce Free” program to all Commercial First-Class Mail Presort letters weighing up to 3.5 ounces. Once the... View More
As the clock on 2016 ticks down, there might be some outstanding “to-dos” on your list. There’s still time left to end 2016 on a high note and get 2017 off to a good start. But where... View More
Today, the Postal Regulatory Commission (PRC) issued a partial decision regarding the Market Dominant Price Case. In the PRC’s orders, it approved the USPS to proceed with implementation... View More
The Grateful Dead is the most iconic rock n' roll band in the world. How they got that way was, of course, their music. Songs that are an eclectic mix of rock, jazz, country, and other elements... View More
Mailers and shippers of all sizes need to prepare for record high volumes of shipments during the upcoming 2016 Cyber Season, the heavy shopping and shipping period between Halloween and Christmas Day
– Neopost USA, a provider of hardware and software solutions to mailers and shippers of all sizes, has urged the U.S. House of Representatives to review and enact the Postal Service Reform Act... View More
