Direct mail works. It’s always worked. The latest Data & Marketing Association (DMA) report mentions up to a nine percent response rate depending on to whom you are mailing. Di

Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how

As 2019 quickly approaches, we all need to take some time and start creating those lists of goals, changes, and resolutions for the new year. This is also the perfect time for annual marketing s

The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O

Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is

Synergistic marketing both in the physical world and digital world are going to soon be as necessary as having a website and a social media presence. Today, a business wouldn’t be considered legitim

This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember

Born after 1995, Generation Z will account for about 40% of all consumers by 2020. The challenge? A Gen-Zer’s attention is difficult to obtain as an advertiser. They're known for using up to five...

The United States Postal Service revealed that between 2010 and 2014, it experienced a loss of 15.5 billion pieces in total mail volume. Are you wondering why nowadays people seem to choose onl

The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r

Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi