Optimize Your Mailings and Mailing Operation
Bridging the Divide: Reach the Recipient Digitally Using Only a Mailing Address
Aug. 15 2018
Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is
Direct Mail and Digital Marketing…. All the Ways I Love Thee!
July 4 2018
Synergistic marketing both in the physical world and digital world are going to soon be as necessary as having a website and a social media presence. Today, a business wouldn’t be considered legitim
Quantify Your Direct Mail Response Rates Using Mail Tracking
May 8 2018
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember
Direct Mail: Innovative Technology for the Next Generation
Feb. 7 2018
Born after 1995, Generation Z will account for about 40% of all consumers by 2020. The challenge? A Gen-Zer’s attention is difficult to obtain as an advertiser. They're known for using up to five...
Informed Delivery — Snail Mail Meets Immediacy and Online Accessibility
Sept. 12 2017
The United States Postal Service revealed that between 2010 and 2014, it experienced a loss of 15.5 billion pieces in total mail volume. Are you wondering why nowadays people seem to choose onl
Direct Mail Gets Social: Can 1.65 Billion People Be Wrong?
Aug. 4 2017
The next generation of direct mail is here. It combines traditional print marketing with online follow-up, creating a seamless multichannel experience for consumers (and exponentially improved r
Direct Mail Is Far From Dead
May 3 2017
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi