Editor's Note: This is the final part of a three-part series. Click here to read parts one and two. When we think of Direct Mail, these important factors usually come to mind: the offer, the des

On July 6, 1976, the USPS offered the first workshare discount for First-Class Presort mail. Thus began the opportunity for mailers to save money by “sharing the work;” sorting and preparing

Numerous surveys and studies across the country overwhelmingly prove direct mail’s success as a marketing tool capable of driving positive results. As postage prices have climbed in past years and...