When the USPS talks about an average 2.5% increase, it’s important to remember that this is overall. Based on the type of mail you send, the increase could be higher or lower. You need to look... View More

Every February, people in Punxsutawney (PA) drag a poor hibernating woodchuck out of its burrow so it can be used to forecast how much winter weather remains. This annual rite has long outlived its pr

Print and mail service providers may believe hackers aren’t interested in the customer data they use to create and distribute documents. Compared to financial institutions and healthcare provi... View More

August 23, 2018 started out as a typical, uneventful day. No one would have predicted the lightning strike that the Postal Service was going to hit the mailing industry with that day. Out of now... View More

Direct mail has certainly changed since its inception. Before, the sole purpose seemed to be to catch your attention so the mail piece could relay some information. Today, that’s still the ult... View More

“Pay attention to your culture and your hires from the very beginning.” — Reid Hoffman, Co-founder and Executive Chairman of LinkedIn One of the most important keys to the succes

The era of the large, regional, multi-hall print trade show may be over. Today, regional shows are finding a new “right size” that allows print providers of all types to meet with all the vendors

You’ve heard that experience is the best teacher, but learning by doing can lead to a mail center that works adequately but is rife with inefficiencies and outdated processes and delivers a ba... View More

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers — Customer Experience Delivered. One of the newer technologies the United States Postal Servi

As 2019 quickly approaches, we all need to take some time and start creating those lists of goals, changes, and resolutions for the new year. This is also the perfect time for annual marketing s... View More

The United States Postal Service has a mandate to protect both the mail in general and the privacy of its customers. Considering the growing risk of identity theft with the current change of add... View More

The Data Warehousing Institute reports that most organizations believe that their contact data quality is fine. However, the US Postal Service consistently releases news that contradicts this as... View More

Editor's Note: Even if you are a veteran of the mailing industry, you may still come across a term that causes you to scratch your head. And if you are new to the mailing industry, well, you may... View More

Print and mail service providers understand they need to stay in contact with their current and future customers to keep the revenue flowing. I recommend reaching out about once a month, but that's a... View More

There has to be a certain sense of satisfaction to the leaders of the Postal Service, not because they’re part of the team that runs a sprawling public agency, or because they control a multi-billio

Some of the most common causes of HIPAA violations are compliance problems associated with what the Office for Civil Rights (OCR) calls “willful neglect.” The OCR is a government entity... View More

On November 13, 2018, the Postal Regulatory Commission issued Order No. 4875, which approved six proposed USPS mailing promotions for 2019. These promotions are offered as a way to support mai... View More

As documents become more personalized, containing variable text blocks, graphics, offers, and individual recipient data, the risk of creating documents with errors increases... View More

In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us

As always, I want to thank all of our readers who completed part one of our annual survey. This survey provides an extremely valuable benchmark of industry wages, certifications... View More