I have been asked on more than one occasion: “Does color matter in direct mail?” My answer is always a resounding “YES!” Color sets your mail piece apart in a stack of mail....

Working as an inside sales representative, one of my tasks is to work with prospective clients who contact me through my company’s website. As I ask questions to see what their experience ha

In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages

Mail is a great way to engage customers and prospects, and it’s one of the most trusted communication vehicles out there. However, some mail pieces garner more attention from recipients than

The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State

We are all victims of sensory overload. The number of messages a person sees daily can be upwards of 4,000. Getting your mail piece to stand out is a difficult thing to do. Adding a QR Code or

We have all heard that people decide to open a mail piece in less than two seconds. So, how do you ensure your envelope is opened while qualifying as an automation-compatible mail piece? Try goi

Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po