Optimize Your Mailings and Mailing Operation
Digging Into Demographics: Consumer Age and Why It Matters to Direct Mail Campaigns
July 7 2022
It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can...
Could Millennials Be the Ones Who Save the Mail?
Dec. 20 2021
Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may