The customer experience, or CX, is one of the hottest topics in business, especially among marketing practitioners. Behavior and demographic data define who the customer is and how they have interacte

Mail center professionals, who already operate in a challenging business environment, are increasingly faced with the task of responding to the popular, but scientifically flawed, narrative th... View More

As a business, you want to maximize your marketing potential every time you use direct mail. The only way to accomplish that, besides coming up with killer copy or a premium that knocks people... View More

On the surface, postal addresses seem they are just a means of getting mail from one place to another. If you're in the mailing business, you may think about addresses in only these terms. Bu... View More

In our January/Februrary issue, we put together an easy-to-read fact sheet regarding the 2022 USPS promotions. If you haven't yet, be sure to check it out; there is plenty of time to participate in s

In our January/February, 2022 issue, we took a look at 4 companies who can help you with your Vote by Mail needs. Check out their profiles below, and be sure to reach out to them if you have any questions.... View More

It’s been some time since the USPS on March 23, 2021 first published its 10-year strategic plan, “Delivering for America,” which has become known by its acronym “DFA.”... View More

Pritha Mehra holds the Award for Excellence, flanked by Shoshana Grove (left) and Anita Pursley (right), co-chairs of WILDS. On December 16, 2021, during the Women in Logistics and Delive... View More

The next time you encounter a car ad, or one for an investment or dietary supplement, somewhere in the fine print will be a clarification that what’s shown may not be representative of a typ... View More

The constancy of change in the print industry has been true since Guttenberg, and Ben Franklin would be amazed at how mail is prepared, processed, and delivered today. The most successful orga... View More

With inflation, not to mention our reliance on document and parcel delivery, at its peak, this January, the carriers all raised rates to their highest levels. While we expect increases, this y... View More

Thanks in large part to the ongoing effects of the stubbornly persistent COVID-19 pandemic, modern businesses have changed more in the past 24 months than they had in the prior 18 years. Providers of... View More

Outsourcing outbound mail operations has been a topic of discussion for decades at companies that produce their own mail. The popularity of outsourcing swings one way or the other, but never i... View More

Have you ever tried to put together a puzzle without a picture of the completed puzzle? It is necessary to get the right pieces in the right places. In most cases, people will give up trying t... View More

The USPS Move Update Standard has been in place for over a decade. In order to obtain Full-Service discounts for their clients and receive the Seamless Acceptance incentive, mail service provi... View More

As I write this, our country is in the midst of a record pace of people leaving their jobs, a phenomenon dubbed “The Great Resignation.” To be employers of choice, we need to actively prov

You may have worked many hours developing and producing your latest direct mail or customer communication piece; however, your customers and prospects will only receive your mailing if you have... View More

An annual February ritual is the use of a ground-dwelling rodent to forecast the chances for an end to winter weather. Looking ahead and hoping for an improvement – to the weather or any other condi

Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve... View More

WASHINGTON — The U.S. Postal Service today launched USPS Connect — a set of four delivery solutions that leverage ongoing network improvements, new equipment, new pricing and enhanced oper