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Feb. 3 2022
It’s been a challenging time for the direct mail marketing industry. Recession, rises in paper and postage costs, and the pandemic have all contributed to the turbulence. At the same time, though
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Feb. 1 2022
QR codes got off to a shaky start when first introduced as marketing tools. Marketers did a poor job at using them and consumers either didn't know what to do with them or they found them inc... View More
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Jan. 27 2022
Every year, we like to take a look at what articles most grabbed our readers’ attention on our website. It’s always interesting to see what topics change in popularity over the years, and
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Jan. 27 2022
When I was working in the service bureau business early in my career, I had no software that allowed me to rearrange text on documents or make other adjustments to print-image files. Such prog... View More
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Jan. 20 2022
Industry expert Jeff Peoples, founder, CEO, and president of Window Book, recently sat down with Steve Lopez, Chief Operating Officer for Window Book, to discuss the current state of postal re... View More
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Jan. 17 2022
WASHINGTON, DC — The United States Postal Service reported new service delivery performance metrics for the first week of the fiscal second quarter showing service performance holding steady for... View More
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Jan. 13 2022
An ever-present reality in the mailing community for over 20 years has been the steady stream of mergers and acquisitions, regardless of the size of the businesses involved. Across t... View More
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Jan. 10 2022
We all have our favorite customers, and the ability to replicate them is the golden ticket to business success. For that to be a possibility, you must develop a deep understanding of your customers’
people and envelopes
Jan. 5 2022
Eventually, your organization will change the software that generates the documents you send to customers. Your company may upgrade to a new version of the current document composition softwar... View More
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Jan. 5 2022
On October 1, 2021, the USPS announced that First-Class Mail would slow from one-to-three-day delivery to one-to-five-day delivery. While it stated that this change would not impact 61% of mail, this... View More
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Dec. 22 2021
In March of 2020, I prepared an article for this publication, and it focused on educating organizational leadership on the value of mail. Given the current events impacting our industry (COVID... View More
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Dec. 20 2021
Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may... View More
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Dec. 16 2021
Like many business operations today, the United States Postal Service is adjusting its operations and relying on mailers to embrace automation to improve efficiencies and receive better service. Towar
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Dec. 10 2021
I love leadership because when done well, it can truly make the world a better place. As I write this, I am in the midst of teaching a university course on leadership. The primary book we are using is
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Dec. 8 2021
When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be... View More
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Dec. 6 2021
Late in every year, it’s inevitable that people ask about the outlook for the following year. To answer any such forward-looking question, though, it’s always necessary to behind us and... View More
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Dec. 1 2021
The search to find the right mail service provider (aka lettershops) for your company’s needs might at first seem challenging and a bit elusive. The label mail service provider (MSP) encompa... View More
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Nov. 29 2021
Boy, what a year. I admit that at this time last year, I (rather naively) thought that the pandemic would be under control by now, given the promising news about vaccine development and the fact that... View More
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Nov. 23 2021
WASHINGTON, DC — The U.S. Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes for Shipping Services to take effect Jan. 9, 2022. The propose... View More
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Nov. 18 2021
Some things in life create great impact – a wedding, a divorce, having kids… these are the kinds of events that change a person. Pandemics fall into this category, too, demonstrating how... View More

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