artsy brain
Sept. 19 2018
The foundation of all successful marketing is repetition, a concept that all marketers know but very few understand. As we round the bend towards 2019, new ways to market are as common as diet fads. O
GettyImages-515604620
Sept. 17 2018
Mailers in many industries have specific regulations about certain types of addresses. Various addresses have restrictions as to what can be sent, who will be used to complete delivery, and what maile
GettyImages-915625448
Sept. 14 2018
On April 12, President Trump issued an executive order establishing a task force on the United States Postal Service. The order directed the task force to evaluate the Postal Service’s finance... View More
transformation
Sept. 12 2018
I am a card-carrying member of the Baby Boomer generation (defined as ages 54-72). Until fairly recently, Baby Boomers (i.e., Boomers) were the largest-sized generation in the history of our country... View More
GettyImages-900256936
Sept. 11 2018
One of my favorite sayings is that an ounce of prevention is worth a pound of cure. That is never more true than when it comes to protecting a company’s data. Even a simple mistake like using the... View More
GettyImages-154920357
Sept. 10 2018
Does your company create documents containing information like patient health data, credit card transactions, or student records? Is some of that mail occasionally undeliverable?... View More
GettyImages-881455830
Sept. 6 2018
Mail can be the doorway for an interactive conversation with the customer, but it can be a bit overwhelming to get started. If you are going to embark on this communications journey with your customer
QuestionMarks
Aug. 31 2018
Everyone has one claim to fame in life. Mine is that I am the (self-proclaimed) top expert on mailing systems in the United States. I have not been able to tell anyone about this until now because the
GettyImages-940061852
Aug. 29 2018
Clients of print/mail service providers aren't usually customer communication experts. They view their vendors as the last steps in a process. Data goes in, and mail comes out. When it comes to... View More
GettyImages-678258926
Aug. 24 2018
The motto “carpe diem” (seize the day) was first uttered by the Roman poet Horace more than 2,000 years ago. The motto still resonates in popular culture today... View More
GettyImages-617745578-[Converted]
Aug. 22 2018
In an age when work takes many employees out of the office for days, weeks, or even months at a time, business communications (which are often time-sensitive) cannot wait until the recipient returns... View More
GettyImages-954271666
Aug. 20 2018
Mailers are often perplexed regarding the issue of maintaining data for the mailings that they process. What type of data should you be keeping? How long should you keep it? Why do you need to k... View More
GettyImages-656634558
Aug. 17 2018
Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More
GettyImages-846488742
Aug. 15 2018
Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More
GettyImages-814809204
Aug. 13 2018
The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways... View More
nonprofit
Aug. 9 2018
Nonprofits mail about 15 billion pieces of First Class Mail, Marketing Mail, and Periodicals each year, or one-tenth of all USPS mail volume. It is imperative nonprofits have a voice in the future of... View More
speech bubbles
Aug. 7 2018
This title question could be answered with as simple “yes.” However, in true political fashion, let’s use this question as a jumping-off point for a long-winded answer. But unlike most... View More
GettyImages-683149722
Aug. 7 2018
Many organizations routinely send out hundreds of thousands — or more — documents to their clients and customers. These documents (which can include statements, bills, invoices, sales and marketing... View More
GettyImages-819914528
Aug. 7 2018
Let’s face it. No enterprise, large or small, can afford to ignore the mail. Today, mail can be made easier to deal with thanks to advances in automation. That’s a good thing, too, since mail... View More
GettyImages-694005116
Aug. 6 2018
Suppose a client sends you a common name and address list. Your instructions are to merge the data with a marketing letter, stuff it into window envelopes, and mail the job. If you do those step... View More

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