An addresses format is defined by where the elements—building number, street name, city, postal code, etc.—are placed within the address block. Each country defines their own address forma
As digital marketing increasingly permeates our lives, it's easy to underestimate the enduring value of traditional approaches. Direct mail — a classic marketing strategy — is currently... View More
Printed documents remain a vital customer communications channel and represent a key component of an organization’s customer communications management (CCM) strategy. There is no doubt that... View More
Virtually since he arrived, Postmaster General – and former trucking executive – Louis DeJoy has been ranting about eliminating the “half-empty trucks” moving within the Postal... View More
In marketing and nonprofit fundraising, your number one goal when using direct mail is to produce a response from your target audience. To make an impact with your message, your mail piece nee... View More
The envelope is most often thought of as a simple and forgotten object in a drawer for the average individual, only to be rummaged for when it comes time to send a bill through the mail or a car... View More
Modern consumers crave authentic connections and a sense of community with the brands they do business with, especially in our increasingly digital world. Marketers are well aware of this desi... View More
Think of the times you received personalized mail that includes your name, the product you just ordered, or an important date you need to remember. These are documents containing explicit vari... View More
In today's ever-evolving printing industry, staying ahead of the curve requires constant learning and adaptation. Industry tradeshows and conferences, both large and small, offer a unique opp... View More
Postal Customer Councils (PCCs) nationwide are gearing up for their upcoming PCC Week events being held Monday, September 23 through Friday, September 27, 2024. 97 PCCs will be hosting in-pers... View More
Adhering to mailing regulations is more than just a legal obligation; it is essential for maintaining a company's integrity and reputation. As businesses increasingly turn to direct mail stra... View More
To be effective leaders in the long-term, we must strive for results while simultaneously building positive relationships. A key step is intentionally developing our emotional intelligence -- and a ma
Mail quality is an important component to any successful direct mail campaign, which is why the USPS Mailer Scorecard is such a powerful tool. As the direct mail ecosystem continuously evolves... View More
Does it seem artificial intelligence is taking over? That nobody needs humans for many tasks because AI can do it faster, better, or cheaper? It's easy to get that impression. AI is... View More
Everyone knows that expression, “When life gives you lemons, make lemonade…” By the time this article is published, there will have been no shortage of press about the USPS price... View More
“Our epidemic of loneliness and isolation has been an underappreciated public health crisis that has harmed individual and societal health. Our relationships are a source of healing and well... View More
For decades, postage rates for some mail pieces have been zoned, with prices basically scaled to the distance between the place of mailing and the location of the addressee. Twenty years ago... View More
Imagine yourself stepping into a tradeshow that is overflowing with swarms of people, all vying for your attention. Each booth bombards you with flashy displays, loud music, and salespeople ea... View More
With his "Delivering for America" project, Postmaster General (PMG) Louis DeJoy is disrupting the status quo that has plagued the USPS for decades and in so doing, he’s making enemies and probably
When considering customer engagement, corporate executives often gravitate towards digital channels like websites, mobile apps, and interactive chat. Frequently overlooked in this mix of custo... View More
