Part two of our annual wage & operations survey is here! In this edition, we explore what readers' biggest challenge managing their mail center is, their biggest frustrations with the USPS... View More
Part one of our annual wage & operations survey focuses on staff sizes, wages, management challenges, and more. Check it out to see how your mail center compares! And if you'd like to see part tw... View More
Do you sometimes make mistakes? I do! Do your team members sometimes make mistakes? Of course they do, because as Al Franken wrote and we all know, “Mistakes are a part of being human.” In... View More
WASHINGTON — The United States Postal Service is primed and ready to deliver exceptional service during the 2024 holiday rush thanks in large part to the investments and strategies identifie... View More
The mailing industry is going through an era of disruption fueled by changes in technology and postal policy. We need to work together to address these issues and ensure the continued relevanc... View More
You might not realize it, but accurate postal addresses have lots more uses than just making sure your mail gets where it's supposed to. These addresses are key players in business life beyon... View More
As international mail documentation requirements have increased, international postal package volumes have declined. The USPS and the Global Postal Network — the designated postal operator o... View More
The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More
I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility into their mail spends across the enter... View More
Postmaster General Louis DeJoy often shows his pique toward anyone or anything that he perceives is interfering or resisting the full-speed implementation of his 10-Year Plan, including member... View More
In the eyes of the customers, mail service providers all look pretty much the same. To stand out from the crowd, these companies must find ways to differentiate themselves. One affordable way... View More
While attending the National Postal Forum 2024 in Indianapolis, I had the opportunity to meet many new people across the mailing industry. Over the course of the four-day conference, I was app... View More
Think of postal mail as an interstate highway system for your communication strategy. Just as on-ramps provide access to highways, physical mail can serve as an on-ramp to drive customers... View More
An addresses format is defined by where the elements—building number, street name, city, postal code, etc.—are placed within the address block. Each country defines their own address forma
As digital marketing increasingly permeates our lives, it's easy to underestimate the enduring value of traditional approaches. Direct mail — a classic marketing strategy — is currently... View More
Printed documents remain a vital customer communications channel and represent a key component of an organization’s customer communications management (CCM) strategy. There is no doubt that... View More
Virtually since he arrived, Postmaster General – and former trucking executive – Louis DeJoy has been ranting about eliminating the “half-empty trucks” moving within the Postal... View More
In marketing and nonprofit fundraising, your number one goal when using direct mail is to produce a response from your target audience. To make an impact with your message, your mail piece nee... View More
The envelope is most often thought of as a simple and forgotten object in a drawer for the average individual, only to be rummaged for when it comes time to send a bill through the mail or a car... View More
Modern consumers crave authentic connections and a sense of community with the brands they do business with, especially in our increasingly digital world. Marketers are well aware of this desi... View More
