The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More

I am going to start out with a blanket statement based on years of customer research: 99% of medium to large organizations have limited to no visibility into their mail spends across the enter... View More

Postmaster General Louis DeJoy often shows his pique toward anyone or anything that he perceives is interfering or resisting the full-speed implementation of his 10-Year Plan, including member... View More

In the eyes of the customers, mail service providers all look pretty much the same. To stand out from the crowd, these companies must find ways to differentiate themselves. One affordable way... View More

While attending the National Postal Forum 2024 in Indianapolis, I had the opportunity to meet many new people across the mailing industry. Over the course of the four-day conference, I was app... View More

Think of postal mail as an interstate highway system for your communication strategy. Just as on-ramps provide access to highways, physical mail can serve as an on-ramp to drive customers... View More

An addresses format is defined by where the elements—building number, street name, city, postal code, etc.—are placed within the address block. Each country defines their own address forma

As digital marketing increasingly permeates our lives, it's easy to underestimate the enduring value of traditional approaches. Direct mail — a classic marketing strategy — is currently... View More

Printed documents remain a vital customer communications channel and represent a key component of an organization’s customer communications management (CCM) strategy. There is no doubt that... View More

Virtually since he arrived, Postmaster General – and former trucking executive – Louis DeJoy has been ranting about eliminating the “half-empty trucks” moving within the Postal... View More

In marketing and nonprofit fundraising, your number one goal when using direct mail is to produce a response from your target audience. To make an impact with your message, your mail piece nee... View More

The envelope is most often thought of as a simple and forgotten object in a drawer for the average individual, only to be rummaged for when it comes time to send a bill through the mail or a car... View More

Modern consumers crave authentic connections and a sense of community with the brands they do business with, especially in our increasingly digital world. Marketers are well aware of this desi... View More

Think of the times you received personalized mail that includes your name, the product you just ordered, or an important date you need to remember. These are documents containing explicit vari... View More

In today's ever-evolving printing industry, staying ahead of the curve requires constant learning and adaptation. Industry tradeshows and conferences, both large and small, offer a unique opp... View More

Postal Customer Councils (PCCs) nationwide are gearing up for their upcoming PCC Week events being held Monday, September 23 through Friday, September 27, 2024. 97 PCCs will be hosting in-pers... View More

Adhering to mailing regulations is more than just a legal obligation; it is essential for maintaining a company's integrity and reputation. As businesses increasingly turn to direct mail stra... View More

To be effective leaders in the long-term, we must strive for results while simultaneously building positive relationships. A key step is intentionally developing our emotional intelligence -- and a ma

Mail quality is an important component to any successful direct mail campaign, which is why the USPS Mailer Scorecard is such a powerful tool. As the direct mail ecosystem continuously evolves... View More

Does it seem artificial intelligence is taking over? That nobody needs humans for many tasks because AI can do it faster, better, or cheaper? It's easy to get that impression. AI is... View More