The envelope is most often thought of as a simple and forgotten object in a drawer for the average individual, only to be rummaged for when it comes time to send a bill through the mail or a car... View More

Modern consumers crave authentic connections and a sense of community with the brands they do business with, especially in our increasingly digital world. Marketers are well aware of this desi... View More

Think of the times you received personalized mail that includes your name, the product you just ordered, or an important date you need to remember. These are documents containing explicit vari... View More

In today's ever-evolving printing industry, staying ahead of the curve requires constant learning and adaptation. Industry tradeshows and conferences, both large and small, offer a unique opp... View More

Postal Customer Councils (PCCs) nationwide are gearing up for their upcoming PCC Week events being held Monday, September 23 through Friday, September 27, 2024. 97 PCCs will be hosting in-pers... View More

Adhering to mailing regulations is more than just a legal obligation; it is essential for maintaining a company's integrity and reputation. As businesses increasingly turn to direct mail stra... View More

To be effective leaders in the long-term, we must strive for results while simultaneously building positive relationships. A key step is intentionally developing our emotional intelligence -- and a ma

Mail quality is an important component to any successful direct mail campaign, which is why the USPS Mailer Scorecard is such a powerful tool. As the direct mail ecosystem continuously evolves... View More

Does it seem artificial intelligence is taking over? That nobody needs humans for many tasks because AI can do it faster, better, or cheaper? It's easy to get that impression. AI is... View More

Everyone knows that expression, “When life gives you lemons, make lemonade…” By the time this article is published, there will have been no shortage of press about the USPS price... View More

“Our epidemic of loneliness and isolation has been an underappreciated public health crisis that has harmed individual and societal health. Our relationships are a source of healing and well... View More

For decades, postage rates for some mail pieces have been zoned, with prices basically scaled to the distance between the place of mailing and the location of the addressee. Twenty years ago... View More

Imagine yourself stepping into a tradeshow that is overflowing with swarms of people, all vying for your attention. Each booth bombards you with flashy displays, loud music, and salespeople ea... View More

With his "Delivering for America" project, Postmaster General (PMG) Louis DeJoy is disrupting the status quo that has plagued the USPS for decades and in so doing, he’s making enemies and probably

When considering customer engagement, corporate executives often gravitate towards digital channels like websites, mobile apps, and interactive chat. Frequently overlooked in this mix of custo... View More

"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More

Postage rates rise every six months. That's never good news for your clients who worry about dwindling budgets for mailed communications. How clients react to these seemingly endless price hi... View More

The USPS is having one of its largest forced postage meter migrations in the history of the mailing equipment industry. This will impact an estimated 50% of the devices in the United States wi... View More

The marketing world is fiercely competitive and increasingly dominated by digital strategies. Amidst this digital onslaught, direct mail has impressively held its ground. This is largely becau... View More

The life of small business owners and office managers is a balancing act between keeping the day-to-day wheels turning and focusing on growth. Unfortunately, a significant portion of their val... View More