adam july1
Sept. 15 2022
On August 29, 2021, and again on July 10, 2022, the USPS had the largest rate increases in over 10 years, and the combined 12-month increase is daunting at 10-30%! It also impacts the largest... View More
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Sept. 14 2022
Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More
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Sept. 12 2022
Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still... View More
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Sept. 8 2022
If the last two years have taught us anything, it’s that the threat landscape is constantly evolving. With offices reopening as the shadow of the coronavirus pandemic recedes, many business... View More
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Sept. 6 2022
For the most part, print/mail service providers are at the mercy of their clients regarding the accuracy of the data they receive. Companies that print and mail transactional documents can't... View More
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Sept. 1 2022
Marketing has split in recent years between two different but related disciplines: traditional marketing, and digital marketing. How are they different, and which is the right choice for your busines
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Aug. 23 2022
Back in the 1980s, particularly during the Reagan administration, an often-heard phrase was “trickle-down economics.” This is another term for supply-side economic policies, which generall
GettyImages-1302827903
Aug. 19 2022
Undeliverable As Addressed (UAA) mail continues to be measured in the billions of pieces each year, despite the advancement and broad availability of address quality solutions. According to th... View More
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Aug. 16 2022
In the face of unprecedented and rapidly accelerating change, business owners are facing an immediate need to develop the next generation of leaders. Succession planning is no longer an isolat... View More
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Aug. 12 2022
The mailing industry has traditionally relied on large batch jobs. Mailers receive a name and address list or print image file from an internal or external client. They create letters, transac... View More
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Aug. 10 2022
A recent survey found that 44% of workers are looking for a new job. There are now two job openings for every person seeking a job, and Baby Boomers are retiring at the rate of 10,000 per day... View More
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Aug. 5 2022
The modern mail center may seem like an oxymoron, merging a traditionally paper and parcel field with innovative technology. As the hybrid workforce continues to grow, with no sign of stopping in the... View More
GettyImages-1344917658
Aug. 1 2022
Many print and mail operations are doing business today with old equipment, legacy software, and outdated processes. It's too expensive to update everything. My experience with print/mail ser... View More
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July 26 2022
Concerns about the environment are on the rise and consumers expect brands to be responsive to climate change, according to this article in the Wall Street Journal. For some, the direct mail m... View More
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July 20 2022
In a developing story, Capitol Forum is reporting that U.S. Postmaster General Louis DeJoy is sunsetting the postage reselling program. This program has allowed Pitney Bowes, Stamps.com, and other... View More
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July 13 2022
WASHINGTON — The Postal Service today filed with the Postal Regulatory Commission (PRC) certain classification changes designed to enhance and expand the First-Class Package Service (FCPS) p... View More
GettyImages-538160033
July 8 2022
Today, consumers use a wide variety of devices, browsers, and channels during their buying journey. Although the advent of online shopping has opened big opportunities for brands, at the same... View More
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July 7 2022
It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can... View More
GettyImages-1145676601
June 30 2022
When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More
GettyImages-120920781
June 27 2022
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the fiscal third quarter through June 17 showing ongoing strong service performance across First-Class... View More

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