In an article on DM News (http://www.dmnews.com/newsletters) Deputy Editor Melissa Campanelli reports:
According to the US Postal Service's 2005 Household Diary Study, the average American household receives 18.5 pieces of advertising mail each week.
From the same study, consumers do read their mail. In fact, 85 percent of US households usually read some or all of the advertising mail they receive.
The Environmental Protection Agency found that direct mail accounts for only 2.2 percent (in weight) of the total municipal solid waste generated in the