Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door... View More
The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More
We are all victims of sensory overload. The number of messages a person sees daily can be upwards of 4,000. Getting your mail piece to stand out is a difficult thing to do. Adding a QR Code or... View More
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
Every piece of mail has a purpose — the mailer may want to sell something or promote a sales event, ask for a donation, promote a new product, announce an event, send a message to a friend... View More
After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consume... View More
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po... View More
Digital advertising is on the rise. However, many people still understand and remember things that they see and read on paper better. When a touch is used in reading, the brain’s level of enga... View More
Do you know when the third brake light became standard equipment on cars, or even why a third brake light was added? Prior to the implementation of the third brake light, people were placed in s... View More
In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us
Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive their behavior. W
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han
Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production
Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More
Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang
The USPS PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are:The 10 mo... View More
With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More
