Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More

Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive their behavior. W

Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han

Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production

Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More

As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More

Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang

The USPS PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are:The 10 mo... View More

With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More

Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m... View More

With so many digital marketing options available today — and all the bells and whistles that come with them — direct mail is losing the battle for marketers’ dollars. But does it have... View More

A change included in the next year’s US Postal Service rates extends the “2nd Ounce Free” program to all Commercial First-Class Mail Presort letters weighing up to 3.5 ounces. Once the... View More

In pursuit of improved customer experience, companies must personalize customer interactions to cultivate individual relationships and retain their business. Correspondence, marketing material... View More

We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More

Fans will quickly recognize the “I’m not dead yet” quote from the famous comedy scene in Monty Python and the Holy Grail, and — unlikely though it may seem — there is a connection... View More

Every month, like clockwork, your organization has a prime transactional opportunity with a captive audience – your customer. Whether print or digital, your company has the opportunity to interact... View More

The Postal Regulatory Commission (PRC) approved the USPS 2016 promotions calendar in mid-December, which will give mailers 5 ways to achieve postal discounts next year. These discounts will be o... View More

By helping clients implement best practices for higher-value communications — such as making mail more colorful, interactive, engaging and integrated with digital communications — leading mail... View More

This latest technology blends the printed document with accessibility. Last month I discussed the need to provide Accessible Documents to your customers that request them. In the past this has meant sending... View More

By David Day... View More