Direct Marketing News--Today's media landscape is as complicated as it is vast. As each new channel becomes the shiny marketing object du jour, others get all but cast aside. Nearly lost to some marketers in the mélange of QR codes, online video, social media sites, and mobile apps is print.
Consequently, those marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. In fact, industry leaders like IKEA and Procter & Gamble (P&G) rely on print advertising, catalogs, and direct mail as key components of their brand management strategy. Read more!
Consequently, those marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. In fact, industry leaders like IKEA and Procter & Gamble (P&G) rely on print advertising, catalogs, and direct mail as key components of their brand management strategy. Read more!
