On August 7, 2012, the Postal Regulatory Commission (PRC) approved the USPS 2012 Holiday Mobile Shopping Promotion, which is scheduled to run from November 7 to November 21, 2012, with registration beginning September 15. The holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into customers' hands in time for "Black Friday/Cyber Monday" shopping sprees. The Holiday Mobile Shopping Promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must lead the recipient to a mobile-optimized shopping website that allows him or her to purchase an advertised product on the mobile device (the sale of services does not qualify). Mailers may also qualify for an additional 1 percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 9 and December 31, 2012. The Holiday Mobile Shopping Promotion Program Requirements describe the rules in further detail and can be downloaded from RIBBS at: https://ribbs.usps.gov/index.cfm?page=mobilebarcode. Contact mobilebarcode@usps.gov with any further questions about this program.
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