Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/545405784
Please join the Association for Postal Commerce for a free webinar on: Empowered consumers. The rise of social & mobile. The need to integrate multichannel data. Marketers' ultimate focus remains the same - wooing customers. And the fundamentals are the same: targeting customers with relevant content is critical to achieving ROI; clean, accurate data yields better results; identity resolution is essential, and delivering the right message to the right person at the right time is key.
Dave Duszynski, Director, Sales Support & Client Relations, Experian Marketing Services will share practical approaches, industry/client examples, and useful tips to move your marketing forward. Key topics include: Adopt a four-stage customer engagement framework to understand your customer's journey Conduct benchmarking to determine your company's level of engagement maturity Improve capabilities and drive quantifiable business results with a diagnostic methodology
Title: 3 Step Approach to Improving Customer Experience & Driving Engagement
Date: Tuesday, March 6, 2012 Time: 1:00 PM - 2:00 PM EST
Please join the Association for Postal Commerce for a free webinar on: Empowered consumers. The rise of social & mobile. The need to integrate multichannel data. Marketers' ultimate focus remains the same - wooing customers. And the fundamentals are the same: targeting customers with relevant content is critical to achieving ROI; clean, accurate data yields better results; identity resolution is essential, and delivering the right message to the right person at the right time is key.
Dave Duszynski, Director, Sales Support & Client Relations, Experian Marketing Services will share practical approaches, industry/client examples, and useful tips to move your marketing forward. Key topics include: Adopt a four-stage customer engagement framework to understand your customer's journey Conduct benchmarking to determine your company's level of engagement maturity Improve capabilities and drive quantifiable business results with a diagnostic methodology
Title: 3 Step Approach to Improving Customer Experience & Driving Engagement
Date: Tuesday, March 6, 2012 Time: 1:00 PM - 2:00 PM EST
