Satori Software--Lobbying for your company to invest in contact data quality requires some significant persuasion skills. The task can be doubly hard if most of the leaders in your company don't understand the role that address quality plays not only in direct marketing, but also in sales, customer service, client acquisition and a host of other business tasks.
Writing for Data Quality Pro, Dylan Jones says that when a data quality advocate makes his or her pitch to the business leadership, it can be easy to get too wrapped up in the "big vision," which could generate a negative reaction from those less passionate about the topic. Read more!
Writing for Data Quality Pro, Dylan Jones says that when a data quality advocate makes his or her pitch to the business leadership, it can be easy to get too wrapped up in the "big vision," which could generate a negative reaction from those less passionate about the topic. Read more!
