Big Fat Marketing Blog--The U.S. Postal Service is definitely on the right track with its planned promotion to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent in early November. In fact, the USPS may even be a little ahead of the curve in this decision. Specifically, the postal service is offering mailers a 2% discount on standard and first class letters, flats (catalogs) and cards displaying mobile QR codes sent out between Nov. 7 and 21. The USPS is sweetening this deal by offering mailers a 1% discount if a small fraction of their orders are filled via priority mail for the rest of the year. Read more!
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