PRWeb: Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising during the harsh downturn, since they provide a cheaper, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth. For these reasons, industry research firm IBISWorld has added a report on the Direct Mail Advertising industry to its growing industry report collection. Read more!
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July 5 2012 09:22 AM
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