Los Angeles, CA, Mailing Solutions Specialist Kimberly Ingram turned a pizza contact into nearly $5 million in new postal revenue.
While meeting with the store manager of a local Domino's Pizza store, Ingram was given the contact information for the company's district manager. She scheduled follow-up meetings with the district manager, 50 Domino's franchise owners and a corporate marketing representative for the western U.S., pitching them on the benefits of Every Door Direct Mail.
The pitch worked, and a test campaign saw a substantial increase in pizza orders.
Domino's officials then decided to launch a 268-store Every Door Direct campaign throughout the western U.S. - generating $4.8 million in new USPS revenue.
Every Door Direct falls under the corporate "Marketing Mail Growth" initiative - part of the Delivering Results, Innovation, Value and Efficiency (DRIVE) program. For information, go to the DRIVE website on Blue. (Note: the website is available only to readers using postal computers or BlackBerries).
While meeting with the store manager of a local Domino's Pizza store, Ingram was given the contact information for the company's district manager. She scheduled follow-up meetings with the district manager, 50 Domino's franchise owners and a corporate marketing representative for the western U.S., pitching them on the benefits of Every Door Direct Mail.
The pitch worked, and a test campaign saw a substantial increase in pizza orders.
Domino's officials then decided to launch a 268-store Every Door Direct campaign throughout the western U.S. - generating $4.8 million in new USPS revenue.
Every Door Direct falls under the corporate "Marketing Mail Growth" initiative - part of the Delivering Results, Innovation, Value and Efficiency (DRIVE) program. For information, go to the DRIVE website on Blue. (Note: the website is available only to readers using postal computers or BlackBerries).
