Multichannel Merchant--Direct mail response rates may have dropped siginificantly in the past decade, but mail campaigns still are more effective than digital channels, according to the Direct Marketing Association's 2012 Response Rate Report.
Although direct mail response rates dropped nearly 25% in the past decade, mail campaigns still hold a significant edge over digital channels according to the Direct Marketing Association's 2012 Response Rate Report.
Read more!
Although direct mail response rates dropped nearly 25% in the past decade, mail campaigns still hold a significant edge over digital channels according to the Direct Marketing Association's 2012 Response Rate Report.
Read more!
