CrawfordTech's 'Competitive Upgrade Team' (CUT) sees 260% growth in new business coming directly from competitors
September 9, 2013, Toronto, ON - Crawford Technologies newly launched 'Competitive Upgrade Team' (CUT) is bursting at the seams with new customers coming directly from competitors that have driven away business through end-of-life products with no migration path to the new ones, and escalating licensing fees. Since 2011, Crawford Technologies has seen an increase of 1,800 combined new customers and licensed products installed.
Demand for CrawfordTech solutions from organizations replacing competitors' products was so high that the company was forced to create a 'Competitive Upgrade Team' (CUT) in 2011. The CUT team implemented a program to ensure that new clients are able to seamlessly transition over to CrawfordTech solutions. CUT developed a range of conversion and immigration tools to assist customers in moving over from products provided by CrawfordTech's four largest competitors in Enterprise Output Management (EOM).
"When I started this company 18 years ago, I made a commitment to always treat people fairly and to run the business with integrity. Customers across the globe are savvy and recognize dishonorable practices such as price gouging and giving misleading information," said Ernie Crawford, President of Crawford Technologies.
"Our new customers know they have a choice, even though previous vendors may have attempted to mislead them into thinking there was no alternative or, at least, one that that was achievable in the tight time lines given. We take pride in being honest and ethical and it is really paying off."
CrawfordTech is best known for three promises it makes to its customers:
1. We price our solutions fairly, based on the value to our customers.
2. All our software uses open interfaces, runs across all platforms and is developed with an open architecture.
3. We market our software on a component basis so customers are not forced to change their entire operation just to add some new functionality in one area.
4. We always make sure our customers are 100% satisfied.
"We pride ourselves in providing the best solutions, post-sales support and professional services in the output management, archive and document accessibility industries. It is why in our most recent customer survey, our customers rated us 9.5 out of 10 in customer support," said Stuart Warner, Vice President of Sales, Crawford Technologies.
"If you aren't experiencing the level of customer satisfaction and solutions capabilities your business deserves, then we personally invite you to let us prove our capabilities and give you a chance to experience why so many are moving over to Crawford Technologies."
To learn more about Crawford Technologies' award-winning document and output management solutions, please visit us at the PRINT 13 and CPP Expo in booth #960 this September 8-12 or by contacting us via email at sales@crawfordtech.com.
About Crawford Technologies
Crawford Technologies is an award-winning, worldwide leader in print-stream transformation, document re-engineering, workflow, document accessibility and archiving software solutions. For nearly 20 years, Crawford Technologies has continued to grow and expand their solution offerings in the Enterprise Output Management (EOM) and Enterprise Content Management (ECM) markets.
Since 1995, Crawford Technologies' award-winning solutions have helped over 1,800 companies around the world reduce costs associated with multi-channel customer communications' by delivering bills, statements and other mission-critical transactional communications to their customers in the format preferred by each customer. This includes print formats for laser and inkjet printers, online formats like PDF, HTML and XML and alternate format documents in Braille, Large Print, PDF/UA, Audio and E-text for visually impaired and print-disabled customers.
With CrawfordTech's range of unique software products and services, our clients simplify, automate and extend document delivery cost effectively - irrespective of current, legacy or future standards in infrastructure or document output. These clients, including four of the top five US banks, four of the top five US insurance companies and four of the world's top five car manufacturers, are realizing high-value results as costs associated with document processes are minimized through automation, new opportunities for savings across critical communications are realized and they react quickly to changes in regulations, policies, business requirements and technical infrastructure.
CrawfordTech's quality software, expert support and transactional document business knowledge help clients to meet operational, service, marketing, legal and compliance requirements and automate the delivery of billions of communications to their customers annually. Simply put, companies look to Crawford Technologies for a platform-independent approach, leading system performance and superior output fidelity. Please visit www.crawfordtech.com to find out more about CrawfordTech's clients, people, partners and solutions.
