Folio: "Print is dead." I hear it all the time. People love to say it. "No one reads magazines anymore."
Here's the thing, though: Print isn't dead-at least not yet. Digital is growing at an aggressive rate, but it hasn't obliterated print. In fact, according to a recent survey by AdWeek, 98.6 percent of all magazine consumption is still rooted in print. And with the majority of magazine readers reading print, then publishers still need to be concerned with mailing a print product-even if it feels like the U.S. Postal Service can't get it together. Read more!
Here's the thing, though: Print isn't dead-at least not yet. Digital is growing at an aggressive rate, but it hasn't obliterated print. In fact, according to a recent survey by AdWeek, 98.6 percent of all magazine consumption is still rooted in print. And with the majority of magazine readers reading print, then publishers still need to be concerned with mailing a print product-even if it feels like the U.S. Postal Service can't get it together. Read more!
Editor's Note: This is so true! There's a reason our print subscribers vastly outnumber our digital subscribers; people still like their printed magazines!
