Aug. 27 2009 04:04 PM

When you are a beginner, you make mistakes. Sometimes, even an old pro makes one. In mail operations, a little mistake can be costly. Thirty years ago, I advised mail center managers to educate their users about how much money could be saved if they simply printed on both sides of a sheet of paper. Postage was $.15, and you could save 46%, or $.13, by cutting one ounce. Today, many people don't realize that one ounce could cost an additional $16! The best advice for cutting shipping and mailing costs is this: challenge your assumptions. This issue's column will do that. 

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