TargetMarketingMag.com--Sophisticated software. Computer databases leveraged to their full extent. Clever personalization with text and images. Digital print devices producing gorgeous four-color images.

Instead of mass producing a single document using offset lithography, variable data printing (VDP) produces a mass of customized documents via digital print technology. So, rather than getting 10,000 mail pieces with the same message, VDP enables you to print 10,000 mail pieces with the right message for each prospect. Read more!
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