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Aug. 15 2018
Every day, I am surprised by the number of people who still don’t know that you can reach direct mail targets online using only a mailing address! We are all aware that printing and postage is... View More
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July 10 2018
This spring, we celebrated the first anniversary of the USPS’s Informed Delivery. Since its inception, the mail stream has become even more transparent and interactive with the introduction of Informed... View More
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May 8 2018
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember... View More
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April 30 2018
I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."... View More
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March 21 2018
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More
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March 9 2018
In the print industry, we like to talk about how effective physical communications are, even in today’s digital world. But digital communication is not without its strengths and unique capabil... View More
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Feb. 19 2018
Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term... View More
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Feb. 6 2018
Document operations departments handle lots of data. Sometimes the information is in ready-to-print form. Other times, data arrives in raw format, awaiting processing by document composition software... View More
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Nov. 9 2017
Transactional documents generated by client-purchased software packages are necessarily generic. Businesses have few design or layout options, leaving them dissatisfied with the appearance or function
Sept. 6 2017
As a direct mail house owner/manager, you face business pressure to keep operational costs low, while delivering outstanding support to your customers. This is tough to do. But what if there was... View More
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May 3 2017
Digital advertising has been hogging the spotlight lately. Every year, it seems, a new platform or trend emerges, and marketers scramble to hop on the latest bandwagon: Google, Facebook, Instagram, vi
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Feb. 14 2017
I’ve been in the direct mail industry for nearly 20 years. And I can count on one hand -- okay, one finger -- how many times postage rates have gone down in the last two decades. They usually... View More
ThinkstockPhotos-482233781
Feb. 6 2017
Big data gets a lot of press, as it should. How organizations acquire and use data affects how they manage customer communications across all channels. Most of the articles about Big Data, howev... View More
multichannel
Sept. 5 2016
Ah, the Mail Moment! You come home from work, feed the cats, feed the dog (at least that how it works in my house), and get the day’s mail out of the mailbox. Flipping through it, you see a po... View More
multichannel
June 21 2016
Marketers are looking for ways to connect more meaningfully with customers. These days, they are not interested in doing 200,000 static mailing runs, but they will invest in a print and online c... View More
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June 2 2016
A shout-out to marketers: Have you jumped on the growing trend to develop parcel marketing programs that get products directly into the hands of consumers? No? Well, listen up; you’re missing... View More
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June 1 2016
Many marketing departments should consider using automated marketing solutions, including those of print and mail businesses. While automated may make it sound as if you are using computers to t... View More
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May 25 2016
Having been actively involved in the direct mail industry for almost 30 years now, I find one constant message that I have been preaching since the beginning — it’s ALL about the data. Sure
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April 27 2016
Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website? Yeah? Then you’ve been “retargeted.” Retargeting... View More
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