Direct Marketing News--The Postal Service's new acting CMO, Jim Cochrane, admitted that, like all marketing channels, mail faced challenges. But he argued that it's gotten its data act together and is... View More
ATLANTA, Ga., May 26, 2015-DATAMATX, a national outsourcing provider and leader in the distribution of critical business communications and payment services, announced it was awarded The Mail Technology... View More
ANAHEIM - The U.S. Postal Service recognized the Mailers Technical Advisory Committee (MTAC) this week for excellence in driving technology, innovation and supporting growth for the mailing industry. Postmaster... View More
MILFORD, CT, May 18, 2015 - Neopost USA, a mailing, business communications management and shipping hardware and software solutions expert, has much to show at this year's National Postal Forum in Anaheim,... View More
Stamford, CT, May 14, 2015 - Pitney Bowes Inc. (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, will showcase physical and digital technologies... View More
WASHINGTON - The United States Postal Service launched an integrated marketing campaign today called "Watch Us Deliver," which highlights recent improvements to Priority Mail. The campaign also features... View More
ANAHEIM, CA - In a keynote speech today at the National Postal Forum-the annual mailing industry trade show-Megan Brennan, Postmaster General and Chief Executive Officer of the Postal Service, promoted... View More
"Save the Date!" - PostalVision 2020/6.0 Returns to The Ritz Carlton Pentagon City, March 15-16, 2016. Limited super early-bird discount registration opens soon. ... View More
Reston, VA - Which exhibits, technologies and products will be 'musts' for visitors to see September 13 - 16, when GRAPH EXPO 15 and co-located CPP EXPO show take place in Chicago? And how can exhibitors... View More
Postalnews.com--The US Postal Service announced the following appointments: Jim Cochrane will serve as Acting Chief Marketing and Sales Officer (CMSO). With over 40 years of experience, Jim's understanding... View More
Durham, N.C., May 12, 2015 - Bell and Howell will present products and services highlighting the company's experience and innovations at the National Postal Forum, May 17-20 at the Anaheim Convention Center... View More
WASHINGTON - The U.S. Postal Service ended the second quarter of fiscal 2015 (Jan. 1, 2015 - March 31, 2015) with an operating revenue increase of $223 million, or 1.3 percent, over the same period last... View More
A successful direct mail campaign has three main components: the list, the offer and the creative. All three are important and require careful planning and execution to maximize response rates. However,... View More
Norma Medley, LinkedIn--Direct mail isn't some shiny new ground breaking method of marketing. It is a battle-tested tactic sheathed snuggly in every marketer's arsenal. If you're a small business owner... View More
Direct Marketing News--A new report from the Office of the Inspector General (OIG) of the Postal Service poses the theory that single-piece First Class Mail volume-which plummeted 61% since 1995 to 23... View More
Direct Marketing News--The U.S. Postal Service served notice to the Postal Regulatory Commission today that the new implementation date for price and classification changes for competitive products will... View More
CHICAGO - (April 16, 2015) - New DOT regulations with a mandatory compliance date of Aug. 7 will significantly reduce the exception allowances for shipping lithium batteries, which are potentially dangerous... View More
Rancho Santa Margarita, CALIF - April 15, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced batch processing of worldwide address verification... View More
ST. PAUL, MINNESOTA - April 8, 2015 - Printware, the leader in prepress and digital solutions, will present "Short Run Color Profit and Response . . . the Envelope Please!" during the Enfocus Virtual Safari... View More
April 6, 2015 - New City, NY- US Monitor has announced that it has added a comprehensive mail condition reporting service to its mail tracking and list protection services in response to the increased... View More
