In today's Postal Bulletin [PDF] | [HTML], the USPS introduces a new application procedure for publishers seeking Periodicals mailing privileges. The "New Launch" procedure provides an alternative process to apply for and obtain Periodicals mailing privileges under the "general" or "requester" categories. Publishers who use this procedure are not initially required to meet traditional circulation standards at the time of application.
Publishers seeking Periodicals mailing privileges under the New Launch procedure have up to 15 months from the date of initial application to file an updated PS Form 3500, Application for Periodicals Mailing Privileges, with the appropriate circulation criteria and to provide documentation showing compliance with Periodicals circulation standards.
The new procedure is available beginning