Advertising Age--With its financial woes mounting, the U.S. Postal Service on Saturday sought a lifeline from the ad industry, plugging a plethora of business-targeted services such as branded stamps and a new discount for marketers who pair paper mail with digital campaigns.
"We need to help the industry, help the marketers, do more interactive mail to really get people engaged back with the mail," David Mastervich, the postal service's manager for catalogs and saturation mail, said in a presentation at the Association of National Advertisers annual meeting in Orlando, Fla. "We think of mail as the platform to launch your digital campaigns." Read more!
"We need to help the industry, help the marketers, do more interactive mail to really get people engaged back with the mail," David Mastervich, the postal service's manager for catalogs and saturation mail, said in a presentation at the Association of National Advertisers annual meeting in Orlando, Fla. "We think of mail as the platform to launch your digital campaigns." Read more!
