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Nov. 14 2010 06:36 PM

Larson & Associates Marketing Blog--A saturation mailing can be a valuable tool when you are looking to reach a broad based audience in a local area.

"Carrier route saturation" is a class of Standard Male offered by the US Postal Service to marketers who are looking to hit on virtually every address in a zip code. A beauty parlor might saturate a single carrier route while a big box store might hit on everyone in an entire zip code. There is no exact figure but if you do a saturation mailing you can usually get 5 cents to 6 cents per piece lower on your mailing! Not too shabby. Read more!
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