The Postal Service has teamed with several direct mail online service providers to offer webinars that highlight the benefits of direct mail, one of the most cost-effective ways to reach customers. From your home office or laptop, you can design an entire direct mail campaign from start to finish. It's easier than ever.

There are five direct mail-related webinars, starting this month. They're designed to provide businesses with smart and imaginative solutions for planning a direct mail advertising campaign.

 

Sign up at usps.com/directmailonline.

 

Here are the topics:

Direct Mail Crash Course - Wednesday, March 18, 1 p.m. to 2 p.m. ET. This seminar is targeted to business owners

and managers not currently using direct mail or who need an overview of the basic fundamentals to help increase effectiveness of their current marketing activities.

 

How to Plan and Organize a Direct Mail Campaign - Wednesday, April 1, 1 p.m. to 2 p.m. ET. This webinar will provide you with the necessary tools and knowledge to help you market your business in a consistent, professional manner. It will help you formulate a plan that will lead you toward your company's goals. Also learn about several elements that are crucial to an effective mailing.

 

Customizing Your Mail Pieces - Wednesday, April 15, 1 p.m. to 2 p.m. ET. Get information about personalized marketing strategies and how timely, relevant and personalized marketing can increase response rates.

 

Mail Piece Design - Wednesday, April 29, 1 p.m. to 2 p.m. ET. Learn how to create effective headlines, write effective copy and select graphics that get you the best response possible.

 

Address List - Wednesday, May 13, 1 p.m. to 2 p.m. ET. This webinar will cover the basics of choosing, using and managing mailing lists for direct mail campaigns.

 

These webinars will teach you how to create postcards, purchase mailing lists and design mailing campaigns on your computer, and provide training and ideas from industry experts.