Today marks the first day of registration for the 2012 Mobile Commerce and Personalization Promotion at http://gateway.usps.com. The promotional pricing program will be available to mailers from July 1 through August 31, 2012. As a reminder, mail service providers who wish to enroll their customers in this promotion will be able to register beginning June 10, 2012. Full details, including a program requirements document, user guide for the incentive tool enrollment and frequently asked questions document, are available online at the RIBBS website at https://ribbs.usps.gov/index.cfm?page=mobilebarcode. Registration for the 2012 Mobile Commerce and Personalization Promotion will remain open through August 30th.
Mobile technologies are one of the fastest growing marketing sectors. As the impact of technology continues to change the marketing landscape, combining mail with digital technologies is a logical step in developing new customer touch points for transactions while ensuring the mail remains a relevant part of the marketing mix. The Postal Regulatory Commission approved the 2012 Mobile Commerce and Personalization Promotion on March 26. For business mailers who qualify, this promotion will provide an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must directly lead the person to a mobile optimized website that allows the purchase of an advertised product or to a unique, mobile optimized and personalized web page.
Mobile technologies are one of the fastest growing marketing sectors. As the impact of technology continues to change the marketing landscape, combining mail with digital technologies is a logical step in developing new customer touch points for transactions while ensuring the mail remains a relevant part of the marketing mix. The Postal Regulatory Commission approved the 2012 Mobile Commerce and Personalization Promotion on March 26. For business mailers who qualify, this promotion will provide an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must directly lead the person to a mobile optimized website that allows the purchase of an advertised product or to a unique, mobile optimized and personalized web page.
