Catalogs Influenced Holiday Shopping Behavior More than Social Media

Multichannel Merchant--Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior and key buying influencers across various retail channels. Here are the Top 5 findings, according to Dan Darnell, Baynote's VP of Marketing.

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