BURLINGTON, Mass - September 5, 2013 -- RISO, Inc. today announced they will break new ground at PRINT 13 with the industry's first complete cut-sheet In-line Print-to-Mail Solution. This solution is comprised of a new RISO ComColor 9150 or 7150 printer and the new Wrapping Envelope Finisher which automatically addresses, folds, envelopes, and seals printed documents into ready-to-mail completed jobs in a single compact unit. The RISO Wrapping Envelope Finisher can produce up to 2,200 completed pieces of mail every hour.
RISO will showcase the In-line Print-to-Mail Solution in their PRINT 13 booth (#544) beginning September 8th in Chicago.Projected availability for the RISO In-line Print to Mail Solution is January 2014. For more information, go to http://us.riso.com.
"According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail. And in 2012 the average response rate for direct mail was 4.4% for both B2B and B2C mailings. This is considerably higher than expectations, and it surges well past the response rate of email [just 0.12%]," notes Richard Mattina, National Director of Marketing & Business Development, RISO. "With a higher conversion rate than any other medium, the Print on Demand Institute (PODI) found that direct mail out-pulled all other channels, both for lead-generating free and buy-now offers. Direct mail's edge becomes even more dramatic when it is optimized with personalization and PURLs."
"With the introduction of the RISO In-line Print-to-Mail Solution, digital service providers can easily and efficiently convert less than 400-square feet of floor space into an in-house direct mail center. Capable of variable data publishing, users can now produce colorful and personalized mail projects with a drastic reduction in time and direct labor costs. It's a revenue stream just waiting to happen."
RISO In-Line Print to Mail Solution Features
The RISO Wrapping Envelope Finisher offers product features that enables every user to meet the mail production requirements in demand today:
- Automatically Print, Fold, Insert, and Seal: Up to six tri-folded letter-sized pages or four quad-folded legal-sized pages can be wrapped and sealed in a single pass, producing a professionally finished mail piece.
- Secure and Confidential Printing: The RISO In-line Print to Mail Solution eliminates the need for barcoding and intelligent inserters.
- Professional Productivity: The RISO In-line Print to Mail Solution is engineered with high-volume output as a critical feature. At speeds up to 2,220 single page insert fully-wrapped and sealed mail pieces per hour, the industry's first complete In-line Print-to-Mail Solution is ideal for all production environments.
About RISO, Inc.:
RISO, Inc., headquartered in Burlington, Massachusetts, is a wholly owned subsidiary of RISO Kagaku Corporation, Japan's leading manufacturer and distributor of high-speed inkjet printers and digital duplicators. RISO's ComColor printers offer fast, affordable, environmentally friendly digital color at speeds of up to 150 pages per minute. Its line of digital duplicators includes one- and two-color systems that reliably produce millions of copies, are environmentally friendly, and are easy and inexpensive to use. To learn more about RISO's ComColor series, visit http://us.riso.com or call 1-800-663-3031 x2.
