As a reminder, registration for the Holiday Mobile Shopping Promotion opens tomorrow, September 15, 2012. Participants from the Mobile Commerce and Personalization Promotion who are interested in participating in the Holiday Mobile Shopping Promotion will need to register again on the Incentive Programs Service within the Business Customer Gateway. Mail Service Providers who register for the Holiday Promotion will still be able to use the auto-enrollment feature to enroll their customers. Program dates for the Holiday Mobile Shopping Promotion are November 7 - 21, 2012. The promotion is designed to show that the combination of direct mail and mobile technology is a convenient way for consumers to do their holiday shopping. Timed to start just before Thanksgiving, this promotion will help merchants put mobile-optimized offers, product descriptions, and advertised savings into consumers' hands in time for Cyber Week - the busiest online shopping period of the year. And this year, a record number of shoppers are expected to make purchases using mobile devices. Registration for promotions and incentives can be made through our web portal for USPS® business services: http://gateway.usps.com. More information about the Holiday Mobile Shopping Promotion is available on RIBBS at https://ribbs.usps.gov/index.cfm?page=mobilebarcode#bcg
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