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May 13 2010 08:07 AM

From Enhanced Online News: "Even with the advent of the Internet and online communications, research still suggests that more than 75 percent of marketers use direct mail strategies. The latest Blue Paper and Podcast from promotional products retailer 4imprint, entitled Direct Mail Marketing, explores why this tried-and-true strategy has made marketing efforts successful for many businesses and what benefits such strategies hold." Read the full article here.

From postcom.org
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