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July 22 2015 03:30 PM

Three Dog Logistics--Raise your hand if you've ever mailed a package to someone and wondered if it made it. Luckily most delivery services offer tracking that verify the package reached its ultimate destination. Phew, what a relief, right? When it comes to direct mail you should have the exact same expectations. The ability to track a direct mail piece from the time it enters the postal system to final delivery is a reality and something that should be required from any direct mail firm you've engaged.

Sophisticated direct mailers now have the technology to track each piece through the postal system, providing estimates for in-home dates and confirming actual received date in a real-time environment easily available via an online portal. From non-profits to print shops, this technology can reap significant rewards for any company investing in direct mail. Keep reading to learn how tracking direct mail helps companies to run more efficiently and to be prepared in any situation.

6 Reasons to Use Automated Tracking for Direct Mail Campaigns
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