Direct Marketing News--When the U.S. Postal Service (USPS) announced in February a plan to eliminate mail delivery on Saturday, mailers approved. Many told Direct Marketing News that by and large such a schedule would not significantly affect the logistics of their business; more important, mailers hoped that the revamped schedule, originally set to go into affect August 5 and which was estimated to save the USPS $2 billion annually, would reduce the chances of an exigent rate increase. Read more!
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