The year 2008, in short, presented an extraordinary set of challenges to the practitioners and suppliers of direct mail marketing. Unprecedented economic, political and even social forces converged to rewrite, at times radically, long-established rules governing how customers are cultivated and profits are earned. Likewise, certain business models dependent on the mail for a flow of prospects were dispatched as obsolete, often the victims of financial concerns far removed from the everyday issues of package design, postage rates and even return on investment.
Read more! /Media/PublicationsArticle/Mgmt1.pdf
Read more! /Media/PublicationsArticle/Mgmt1.pdf
