Rancho Santa Margarita, CALIF - March 23, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced its BusinessCoder cloud service, enhancing worldwide business data with deep firmographic information on more than 25 million business records. BusinessCoder uniquely incorporates multisourced business data, helping transform ordinary data into actionable data with over 25 categories of returned information. Data managers now have a full-featured data quality tool to drive more informed business-to-business strategies, enhancing business information to improve analytics, generate leads, and boost marketing efforts based on knowing customers and prospects better.
"Data managers struggle with gaps in business data, a common byproduct of working with different datasets and vendors as well as global business contacts," said Bud Walker, vice president enterprise sales and strategy, Melissa Data. "Multisourced data makes all the difference - it is essential to optimize business-to-business communications, analytics, and marketing worldwide and sets us apart from traditional services such as Hoover's or Dun and Bradstreet. These other services, for example, typically exclude small business information from their data, while Melissa Data's coverage is more diverse and complete."
Enabling this level of business intelligence is a notable addition to Melissa Data's full spectrum of global data quality products and services. With or without a company name, data managers can simply provide an address, stock ticker, Web address, phone, or Melissa Address Key (MAK) as input. BusinessCoder returns valuable information such as company names, phone numbers, geo-location and census info, SIC codes, number of employees, total estimated sales volume, and more. All data is properly standardized and formatted, solving the problem of business name standardization and increasing response rates with the ability to personalize communications.