Rochester, N.Y. – February 21, 2017: This month BCC Software is pleased to announce the second webcast in the Lien In series, “Automation is the Secret Weapon to Getting Ahead” will be held Wednesday, February 22, 2017, at 11 a.m. EST. Click here to register.

In the competitive print and mailing industry, automation can play a critical role in reducing costs, improving client relations, and creating new growth opportunities.

“Many misunderstand the value of automation,” described BCC Software president Chris Lien. “However, effectively implemented automation can be incredibly valuable. It brings ROI in endless forms and isn’t something to be feared. It should be embraced, and is by smart companies looking for an edge.”

Joining Lien on February 22 will be:

· Chris Huber. Huber is the president of Virtual Systems, a management software provider for companies in the Print, Mail, and Fulfillment industry. It’s Midnight and Mail-Shop products are designed to help companies be more successful managing information and improving workflows.

· Vincent Attenasio. Attenasio has 20 years of industry experiences and is the Data Processing Manager at Jet Mail Services.

In this broadcast, viewers will learn new research on the areas automation can – and will – touch in the coming years and how direct communications companies can start assessing where in their workflow automation could be a game-changer.

This presentation is free and open to both BCC Software customers and non-customers. Register today here.

About BCC Software, LLC: Based in Rochester, NY, BCC Software creates innovative postal software solutions and provides extensive data marketing services. The company was founded in 1978 and employs approximately 80 people. More information on BCC Software can be found at or by calling 800.624.5234.