Rochester, NY and Irvine, CA - December 10, 2024 - In a move set to revolutionize the direct mail industry, BCC Software, a BlueCrest company and leader in postal software solutions, and MindFire, Inc., a pioneer in omnichannel marketing automation, today announced a groundbreaking strategic partnership.
This collaboration arrives at a pivotal moment as the USPS rolls out enhanced promotional offerings for 2025, featuring postal discounts of up to 6% for mailers who integrate digital components into their campaigns.
The partnership addresses a critical market need as Mail Service Providers (MSPs) seek innovative ways to compete in an increasingly digital landscape. By combining BCC Software's advanced postal optimization capabilities with MindFire's sophisticated marketing automation platform, the partnership creates a seamless bridge between physical and digital marketing channels.
“BCC Software is proud of the close relationship with our customers”, said Christopher O’Brien, President of BCC Software. “We understand the challenges facing the market today which includes complexity, price increase and the tighter end user budgets for direct mail. This partnership with MindFire will deliver a significant return on direct mail campaigns.”
Chris Lien, Industry Affairs Executive at BCC Software, also stated "Today's announcement marks a transformative moment for the mailing industry. Our partnership with MindFire enables mail service providers to easily participate in USPS promotional programs while delivering sophisticated omnichannel campaigns that drive measurable results. Recent data shows direct mail alone yielding a 161% average ROI, and when combined with digital channels, the potential for our customers is extraordinary."
David Rosendahl, President of MindFire, added, "The convergence of physical and digital marketing is no longer just a trend - it's a business imperative. By partnering with BCC Software, we're removing traditional barriers to entry for omnichannel marketing, making it accessible and profitable for mail service providers of all sizes."
Key Partnership Benefits:
- Seamless integration between BCC Software's postal optimization tools and MindFire's marketing automation platform
- Enhanced ability to participate in lucrative USPS 2025 promotional programs
- Access to comprehensive campaign tracking and analytics
- Expert support for creating and executing sophisticated multi-channel campaigns
- Streamlined workflow for managing both physical and digital marketing components
The integrated solution will be available in early 2025, with initial customer deployments beginning in Q1. The partnership launch comes at an opportune time, as evidenced by the overwhelming interest in USPS 2025 promotions, with a recent webinar drawing over 900 registrants and 600 attendees.
Both companies will showcase their integrated solution at the National Postal Forum in April 2025, demonstrating how the partnership helps mailers maximize postal discounts while delivering enhanced value to their customers through coordinated physical and digital campaigns.
About BCC Software
BCC Software, a BlueCrest company, provides comprehensive postal software solutions and data marketing services. For over four decades, BCC Software has been the industry's leading provider of postal software solutions and is dedicated to delivering best-in-class mailing solutions.
About MindFire
MindFire is an innovative provider of marketing automation technology, specializing in omnichannel campaign management and execution. Their cloud-based platform enables organizations to create, manage, and measure sophisticated marketing campaigns across multiple channels.
