ALEXANDRIA, VA---The Mailing & Fulfillment Service Association (MFSA) announced the winners of the 2012 Awards for Excellence program. The MFSA Awards for Excellence, recognizing excellence and innovation in the mailing and fulfillment service industry, were awarded at MFSA's 91st Annual Conference held in Asheville, NC, on June 25, 2012.
MFSA members were invited to enter their best work in nine categories that focus on promotion and management. The promotional awards recognize concept, copy, design, printing, and overall effectiveness of direct mail promotional pieces. The management awards recognize the use of quality management practices and creativity in the workplace.
The following companies were recognized in the 2012 Awards for Excellence competition:
Henry Hoke Sr. Award-- Best single direct mail piece or campaign for a client.
1st- The John Roberts Company, Minneapolis, MN, for its Dodge Ram Truck of Texas Saddle Bag Mailing
2nd- Specialized Marketing Services, Santa Ana, CA, for its LGE MobileComm USA Mailing
3rd- Mail Advertising Bureau, Kent, WA, for its Herb Chambers Toyota of Boston Campaign
John Howie Wright Cup--Best campaign of two or more mailings for selfpromotion that share a creatively related concept
1st- Specialty Print Communications, Niles, IL, for its Power of Relevance DM Campaign
2nd- Hatteras Press, Inc., Tinton Falls, NJ, for its Hatteras Hoops Challenge
3rd- The John Roberts Company, Minneapolis, MN, for its Try Us on For Size Multi-Platform Campaign
Social Media Excellence Award--Best use of social media marketing for either the company's own use or its customers.
1st- Mail Advertising Bureau, Kent, WA, for its Herb Chambers Toyota Integrated Marketing Campaign
2nd - Valpak, Largo, FL, for its Sandra Lee Promotion and Sweepstakes
3rd-TMR Direct, Colorado Springs, CO, for its Custom Homes and Renovations Company Inbound Marketing Services
Chairman's Self-Promotion--Presented for the best single-piece mailing for self-promotion
1st- Specialized Marketing Services, Santa Ana, CA, for its In Case of Emergency Customer Acquisition Mailing
2nd - Specialty Print Communications, Niles, IL, for its Card Issuance Brochure
3rd- L & D Mail Masters, New Albany, NY, for its Season's Greeting YouChooseWeDonate Christmas Card
Ed Sisk Excellence in Education Award--Recognizes excellent employee education, communication, and training programs.
1st-RR Donnelley, Bolingbrook, IL, for its Inclusion Council Program
Chairman's Website Award--Best company website for company website.
1st- Archway, Rogers, MN, for its www.archway.com
2nd- Valpak, Largo, FL, for its www.valpak.com
3rd-Prolist, Gaithersburg, MD, for its www.mysnailworks.com
Mailing Ingenuity Award--Recognizes creative problem solving in three areas: Data processing/ laser/ personalization; Management; and Lettershop/Production
1st- Prolist, Gaithersburg, MD, for its SnailWorks System
2nd-Commercial Letter , St. Louis, MO, for its Postage Meters Meet Technology
3rd-RR Donnelley, Bolingbrook, IL, for its Pulse CRM System
Fulfillment Ingenuity Award--Recognize creative solutions to managing the fulfillment process rather than for promotional or marketing efforts.
1st-Remar, Lebanon, TN, for its Catalog Music Company Inventory Move
2nd-eFulfillment, Traverse City, MN, for its Pallet Storage Solution
Company Newsletter Award--Recognizes the best external company newsletter
1st-Think Patented, Dayton, OH, for its The Noodle
2nd- L & D Mail Masters, New Albany, NY, for its Resonation
3rd - Hatteras Press, Inc., Tinton Falls, NJ, for its Hatteras Beacon
MFSA is the national trade association for the mailing and fulfillment services industry. For more than 90 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies. MFSA provides instant postal information; periodicals, surveys and manuals unique to the industry; networking opportunities; and management education and information.
The association is made up of more than 500 companies, most of which are located in the USA and Canada. Regular members are in the mailing services, product fulfillment, or literature fulfillment business. Associate members are the suppliers to the mailing and fulfillment services business. These suppliers are providing mailing and fulfillment companies with hardware, software, mailing lists, transportation services, supplies -- the full range of products and services needed by professional high volume mailers and shippers.
A broad range of services is available to member companies, to help them realize their full potential in the mailing and fulfillment business. These services have been selected and developed by mailing and fulfillment professionals themselves -- so they have been designed to fill the most pressing needs of the industry today, while keeping an eye on the industry of tomorrow.
MFSA members were invited to enter their best work in nine categories that focus on promotion and management. The promotional awards recognize concept, copy, design, printing, and overall effectiveness of direct mail promotional pieces. The management awards recognize the use of quality management practices and creativity in the workplace.
The following companies were recognized in the 2012 Awards for Excellence competition:
Henry Hoke Sr. Award-- Best single direct mail piece or campaign for a client.
1st- The John Roberts Company, Minneapolis, MN, for its Dodge Ram Truck of Texas Saddle Bag Mailing
2nd- Specialized Marketing Services, Santa Ana, CA, for its LGE MobileComm USA Mailing
3rd- Mail Advertising Bureau, Kent, WA, for its Herb Chambers Toyota of Boston Campaign
John Howie Wright Cup--Best campaign of two or more mailings for selfpromotion that share a creatively related concept
1st- Specialty Print Communications, Niles, IL, for its Power of Relevance DM Campaign
2nd- Hatteras Press, Inc., Tinton Falls, NJ, for its Hatteras Hoops Challenge
3rd- The John Roberts Company, Minneapolis, MN, for its Try Us on For Size Multi-Platform Campaign
Social Media Excellence Award--Best use of social media marketing for either the company's own use or its customers.
1st- Mail Advertising Bureau, Kent, WA, for its Herb Chambers Toyota Integrated Marketing Campaign
2nd - Valpak, Largo, FL, for its Sandra Lee Promotion and Sweepstakes
3rd-TMR Direct, Colorado Springs, CO, for its Custom Homes and Renovations Company Inbound Marketing Services
Chairman's Self-Promotion--Presented for the best single-piece mailing for self-promotion
1st- Specialized Marketing Services, Santa Ana, CA, for its In Case of Emergency Customer Acquisition Mailing
2nd - Specialty Print Communications, Niles, IL, for its Card Issuance Brochure
3rd- L & D Mail Masters, New Albany, NY, for its Season's Greeting YouChooseWeDonate Christmas Card
Ed Sisk Excellence in Education Award--Recognizes excellent employee education, communication, and training programs.
1st-RR Donnelley, Bolingbrook, IL, for its Inclusion Council Program
Chairman's Website Award--Best company website for company website.
1st- Archway, Rogers, MN, for its www.archway.com
2nd- Valpak, Largo, FL, for its www.valpak.com
3rd-Prolist, Gaithersburg, MD, for its www.mysnailworks.com
Mailing Ingenuity Award--Recognizes creative problem solving in three areas: Data processing/ laser/ personalization; Management; and Lettershop/Production
1st- Prolist, Gaithersburg, MD, for its SnailWorks System
2nd-Commercial Letter , St. Louis, MO, for its Postage Meters Meet Technology
3rd-RR Donnelley, Bolingbrook, IL, for its Pulse CRM System
Fulfillment Ingenuity Award--Recognize creative solutions to managing the fulfillment process rather than for promotional or marketing efforts.
1st-Remar, Lebanon, TN, for its Catalog Music Company Inventory Move
2nd-eFulfillment, Traverse City, MN, for its Pallet Storage Solution
Company Newsletter Award--Recognizes the best external company newsletter
1st-Think Patented, Dayton, OH, for its The Noodle
2nd- L & D Mail Masters, New Albany, NY, for its Resonation
3rd - Hatteras Press, Inc., Tinton Falls, NJ, for its Hatteras Beacon
MFSA is the national trade association for the mailing and fulfillment services industry. For more than 90 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies. MFSA provides instant postal information; periodicals, surveys and manuals unique to the industry; networking opportunities; and management education and information.
The association is made up of more than 500 companies, most of which are located in the USA and Canada. Regular members are in the mailing services, product fulfillment, or literature fulfillment business. Associate members are the suppliers to the mailing and fulfillment services business. These suppliers are providing mailing and fulfillment companies with hardware, software, mailing lists, transportation services, supplies -- the full range of products and services needed by professional high volume mailers and shippers.
A broad range of services is available to member companies, to help them realize their full potential in the mailing and fulfillment business. These services have been selected and developed by mailing and fulfillment professionals themselves -- so they have been designed to fill the most pressing needs of the industry today, while keeping an eye on the industry of tomorrow.
