Norma Medley, LinkedIn--Direct mail isn't some shiny new ground breaking method of marketing. It is a battle-tested tactic sheathed snuggly in every marketer's arsenal. If you're a small business owner... View More
A successful direct mail campaign has three main components: the list, the offer and the creative. All three are important and require careful planning and execution to maximize response rates. However,... View More
Direct Marketing News--A new report from the Office of the Inspector General (OIG) of the Postal Service poses the theory that single-piece First Class Mail volume-which plummeted 61% since 1995 to 23... View More
Direct Marketing News--The U.S. Postal Service served notice to the Postal Regulatory Commission today that the new implementation date for price and classification changes for competitive products will... View More
Rancho Santa Margarita, CALIF - April 15, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced batch processing of worldwide address verification... View More
CHICAGO - (April 16, 2015) - New DOT regulations with a mandatory compliance date of Aug. 7 will significantly reduce the exception allowances for shipping lithium batteries, which are potentially dangerous... View More
ST. PAUL, MINNESOTA - April 8, 2015 - Printware, the leader in prepress and digital solutions, will present "Short Run Color Profit and Response . . . the Envelope Please!" during the Enfocus Virtual Safari... View More
April 6, 2015 - New City, NY- US Monitor has announced that it has added a comprehensive mail condition reporting service to its mail tracking and list protection services in response to the increased... View More
