TMR Direct--For many, many years experts have preached that the secret to direct mail success lay in following the revered "40-40-20 Rule": 40 percent of a direct mailing's success is dependent upon the... View More
Direct Marketing News--The Postal Service's new acting CMO, Jim Cochrane, admitted that, like all marketing channels, mail faced challenges. But he argued that it's gotten its data act together and is... View More
MILFORD, Conn. (June 1, 2015) - Neopost USA, a mailing, business communications management and shipping hardware and software solutions expert, is proud to recognize the men and women of the United States... View More
ATLANTA, Ga., May 26, 2015-DATAMATX, a national outsourcing provider and leader in the distribution of critical business communications and payment services, announced it was awarded The Mail Technology... View More
MILFORD, CT, May 18, 2015 - Neopost USA, a mailing, business communications management and shipping hardware and software solutions expert, has much to show at this year's National Postal Forum in Anaheim,... View More
WASHINGTON - The United States Postal Service launched an integrated marketing campaign today called "Watch Us Deliver," which highlights recent improvements to Priority Mail. The campaign also features... View More
Stamford, CT, May 14, 2015 - Pitney Bowes Inc. (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, will showcase physical and digital technologies... View More
ANAHEIM - The U.S. Postal Service recognized the Mailers Technical Advisory Committee (MTAC) this week for excellence in driving technology, innovation and supporting growth for the mailing industry. Postmaster... View More
ANAHEIM, CA - In a keynote speech today at the National Postal Forum-the annual mailing industry trade show-Megan Brennan, Postmaster General and Chief Executive Officer of the Postal Service, promoted... View More