RealtorMag--Real estate professionals have long understood how personalization in mailings helps boost response. A well-crafted mail piece can help you develop new relationships and reinforce your connections with existing clients. Over the past two years, however, new rules, ideas, and technologies have emerged that are changing the dynamics. If you want your mailings to have a greater impact, you need to constantly evaluate how your offerings compare to the other letters, postcards, and self-mailers that your prospects receive in their mailboxes every day. Here are a few of the ways practitioners are taking personalization - and results - to the next level.
{top_comments_ads}
{bottom_comments_ads}
