Business Wire--RSVP Publications (http://rsvppublications.com), a direct marketing and direct mail company specializing in reaching affluent homeowners, has breathed new life into direct mail by adding quick response (QR) codes to its direct mail card packs for use with smart phones.
"Who says direct mail is dead? We've changed all the rules with our Talking Postcards,'" says Larry Golden, CEO of RSVP Publications. "Although we expected a great response, the speed of consumer adoption has been very surprising. In less than three weeks, our cards have generated more than 11,000 page visits. These numbers are increasing at an amazing rate." Read more!
"Who says direct mail is dead? We've changed all the rules with our Talking Postcards,'" says Larry Golden, CEO of RSVP Publications. "Although we expected a great response, the speed of consumer adoption has been very surprising. In less than three weeks, our cards have generated more than 11,000 page visits. These numbers are increasing at an amazing rate." Read more!
