By Lekan Oguntoyinbo, Deliver Magazine
Digital technologies have tempted some marketers to take their business online. But a new type of marketing integration appears to be flipping the trend on its head.
Instead of taking print messages digital, more marketers are building cutting-edge digital elements right into their mail and other printed pieces. That's because with the advancement of digital printing technology and other breakthroughs, they're finding it easier to stretch the boundaries of traditional mail. Read more!
