Presort.com--Charities need to consider the cost of not cleaning their data following a campaign as it is often greater than that incurred by doing so, according to Macmillan Cancer Support's head of supporter services and database marketing.
Speaking at an FRSB seminar on data management standards in direct mail, Glen Cook said: "Cleaning your data could cost you 50 per cent less than the cost of campaign wastage and returns from bad data." Read more!
Speaking at an FRSB seminar on data management standards in direct mail, Glen Cook said: "Cleaning your data could cost you 50 per cent less than the cost of campaign wastage and returns from bad data." Read more!
