Saturation mail offers mailers a low-cost alternative to targeting advertising messages geographically in local markets. To help mailers grow their business by providing an affordable mailing option and to encourage volume growth, the Postal Service created an incentive program for mailers who increase their saturation Standard Mail letters or flats volume between May 11, 2009, to May 10, 2010.
In response to customer requests, the Postal Service will expand the eligibility criteria for the Saturation Mail Volume Incentive Program. Initially, mailers had to pay postage through a permit imprint advance deposit account, which had to be established at a postal facility having PostalOne! capability. The expanded eligibility criteria will allow mailers to participate in the program with mailings paid for by the authorized use of precanceled stamps, meter imprints or permit imprints. Mailers also will be eligible to participate in the program through non-PostalOne! locations provided they are the owner of at least one permit imprint advance deposit account at a postal location with PostalOne! capability.
Qualified mailers wishing to participate in the Saturation Mail Volume Incentive Program must submit a letter requesting participation to the district manager, Business Mail Entry, no later than Aug. 1, 2009. Requests must be submitted by an authorized official of the business or nonprofit entity that owns the mail.
Mailers can review eligibility criteria and other program information by visiting the RIBBS website at ribbs.usps.gov or see the April 23 Postal Bulletin, available at usps.com. The Postal Service will revise the Domestic Mail Manual on Aug. 3 to reflect this new option.
In response to customer requests, the Postal Service will expand the eligibility criteria for the Saturation Mail Volume Incentive Program. Initially, mailers had to pay postage through a permit imprint advance deposit account, which had to be established at a postal facility having PostalOne! capability. The expanded eligibility criteria will allow mailers to participate in the program with mailings paid for by the authorized use of precanceled stamps, meter imprints or permit imprints. Mailers also will be eligible to participate in the program through non-PostalOne! locations provided they are the owner of at least one permit imprint advance deposit account at a postal location with PostalOne! capability.
Qualified mailers wishing to participate in the Saturation Mail Volume Incentive Program must submit a letter requesting participation to the district manager, Business Mail Entry, no later than Aug. 1, 2009. Requests must be submitted by an authorized official of the business or nonprofit entity that owns the mail.
Mailers can review eligibility criteria and other program information by visiting the RIBBS website at ribbs.usps.gov or see the April 23 Postal Bulletin, available at usps.com. The Postal Service will revise the Domestic Mail Manual on Aug. 3 to reflect this new option.
