Direct Marketing News--The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. #169;
However, the fact that the increase is even smaller than the US Postal Service had initially proposed is not much comfort to marketers, say industry observers. As with any cost increase, they point out higher postal rates continue to erode marketers' use of direct mail. #169;Read more!
However, the fact that the increase is even smaller than the US Postal Service had initially proposed is not much comfort to marketers, say industry observers. As with any cost increase, they point out higher postal rates continue to erode marketers' use of direct mail. #169;Read more!
