Presort.com--Segmenting customers into different groups based on certain characteristics has long been a popular strategy for many companies. When it comes to prospecting, however, many campaigns still send the same offer to all recipients.
Segmentation of your prospect list can be as simple as separating out Hispanic names and sending these recipients a personalized message. Mailing lists also can be grouped along geographic, income and other factors. The result is more relevant communications that are more likely to be noticed and generate a response. Read more!
Segmentation of your prospect list can be as simple as separating out Hispanic names and sending these recipients a personalized message. Mailing lists also can be grouped along geographic, income and other factors. The result is more relevant communications that are more likely to be noticed and generate a response. Read more!
